Video Solutions 1

Benefits of Online Video Marketing:

Video marketing is a fun and effective introduction method for any company. Video is the single best solution to highlight business features and provide information.

After watching your video, prospective customers gain a new level of familiarity and a better understanding of your offerings. Video provides unique customer benefits by allowing your customers to put a personable face to your company.

After video is included into a business’s marketing toolbox, the perceived value of an organization goes up. A website’s traffic and search engine click rates go up.

Part of Google’s algorithm for search rankings is based on the amount of time a visitor stays on your website and video increase that.

The outlook for video is staggering. Mobile video increases 100% per year, and video will represent 82% of all IP traffic in 2021. (Forecast and Trends by Cisco).

Recommended Video Formats:

PROBLEM / SOLUTION VIDEO

This video structure connects with an audience by demonstrating how a product or service solves one of their problems. A problem/solution video presents a current problem and provides a realistic solution in the form or a product or service. This type of content gives the audience quick access to a solution to a specific issue.

EDUCATIONAL VIDEO

This video structure offers value to viewers and teaches your target audience about something they are interested in. People are hooked by new and interesting facts from a different angle.  Including a clear call to action will motivate your audience into taking action.

TESTIMONIAL VIDEO

Testimonials are perfect for adding a customer voice to your sales process. For some potential customers, hearing someone else’s great experience is an action motivator. A good testimonial candidate is someone who is a recent buyer and fits within your target demographic.

PROMOTIONAL VIDEO

A promotional video is a key marketing tool for any business. This video structure provides focus on a special offer or discount. A successful promotional video showcases your product or service in such a way that the customer feels they need to buy it NOW. There should be a limited quantity and time frame to the special offer. Combined with the right offer, a promotional video will acquire new customers.

STORYTELLING VIDEO

Think of a unique feature or background story about your business. A storytelling video can tell a powerful tale of struggle and triumph, and also inspire and motivate. The storytelling video’s goal is a friendly introduction, to get your target audience wanting to learn more about your product or service.

Our Blog: 5 Tips to POWER UP Your Video Results

FAQs

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Processes:
Plan Format and Story Script, Enact Video Action, Production Editing
Video Solutions 2

Cisco Visual Networking Index: Forecast and Trends, 2017–2022
Insivia Marketing: 28 Video Stats for 2018