Benefits of Online Video Marketing:
Video marketing is a fun and effective introduction method for any company. Video is the single best solution to highlight business features and provide information.
After watching your video, prospective customers gain a new level of familiarity and a better understanding of your offerings. Video provides unique customer benefits by allowing your customers to put a personable face to your company.
After video is included into a business’s marketing toolbox, the perceived value of an organization goes up. A website’s traffic and search engine click rates go up.
Part of Google’s algorithm for search rankings is based on the amount of time a visitor stays on your website and video increase that.
The outlook for video is staggering. Mobile video increases 100% per year, and video will represent 82% of all IP traffic in 2021. (Forecast and Trends by Cisco).
Recommended Video Formats:
This video structure offers value to viewers and teaches your target audience about something they are interested in. People are hooked by new and interesting facts from a different angle. Including a clear call to action will motivate your audience into taking action.
Think of a unique feature or background story about your business. A storytelling video can tell a powerful tale of struggle and triumph, and also inspire and motivate. The storytelling video’s goal is a friendly introduction, to emotionally connect with your target audience and have them wanting to learn more about your product or service.
PROBLEM / SOLUTION VIDEO
This video structure connects with an audience by demonstrating how a product or service solves one of their problems. A problem/solution video presents a current problem and provides a realistic solution in the form or a product or service. This type of content gives the audience quick access to a solution to a specific issue.
Testimonials are perfect for adding a customer voice to your sales process. For some potential customers, hearing someone else’s great experience is an action motivator. A good testimonial candidate is someone who is a recent buyer and fits within your target demographic.
A promotional video is a key marketing tool for any business. This video structure provides focus on a special offer or discount. A successful promotional video showcases your product or service in such a way that the customer feels they need to buy it NOW. There should be a limited quantity and time frame to the special offer. Combined with the right offer, a promotional video will acquire new customers.